Arka Media Works, the makers of the movie Bahubali, has tied up with the Centre for Innovation and Entrepreneurship (CIE) at IIIT Hyderabad to set up Media-Tech Accelerator to promote startups working in media technologies. "Movie production in the country now leverages many of the latest technologies available globally," Shobu Yarlagadda, Co-Founder and Chief Executive Officer of of Arka Media Works, has said. "This accelerator will support Indian innovators and start-ups in creating new technology driven solutions for the media and entertainment sector. The possibilities are immense," he said. The accelerator will help the shortlisted start-ups to benefit from cutting-edge research work being done at the International Institute of Information Technology (IIIT-Hyderabad).

The second was the propensity of the computing industry toward more lucrative assignments in the service sector. Both these factors are changing, not least because leading international software companies have set up research and development centers in the country. Computer science education established itself in India in the early 1980s when the Indian Institutes of Technology (IITs) set up computer science departments and started offering undergraduate programs in the discipline. Research in artificial intelligence took off soon afterward when the government of India launched the Knowledge Based Computing Systems (KBCS) program in conjunction with the United Nations Development Program (Saint-Dizier 1991). A number of nodal centers were set up to focus on different areas of research including expert systems (IIT Madras), speech processing (Tata Institue of Fundamental Research), parallel processing (Indian Institute for Science), image processing (Indian Statistical Institute), and natural language processing (Center for Development of Advanced Computing).